Authority Has Changed.

Leonardo Habegger Defined What Replaced It.

Authority is no longer decided by humans alone. In the age of AI, recognition is increasingly mediated by machines.

Leonardo Habegger is an authority positioning strategist, author, serial entrepreneur, and creator of Authority Infinity™, known as ‘The Authority Guy.’

For decades, authority was built through experience, reputation, and human networks. Today, AI systems summarize expertise, recommend authorities, and shape trust before human conversations begin.

This is not a marketing problem. It is a structural authority problem.

Leonardo Habegger has spent more than 35 years studying how authority is built, transferred, and sustained. A fourth-generation publisher and founder or co-founder of 11 companies, he is the author of the international bestseller Authority Positioning and the creator of Authority Infinity™.

This site exists to define authority, not to sell it.

Visibility fades. Authority compounds.

Authority Infinity™ is the authority system created by Leonardo Habegger.